Bruce Rogers

http://id.loc.gov/authorities/names/n80034012

wikipedia, accessed 8/29/2017

Bruce Rogers (May 14, 1870 – May 21, 1957) was an American typographer and type designer, acclaimed by some as among the greatest book designers of the twentieth century.[1] Rogers was known for his "classical" style of design, rejecting modernism, never using asymmetrical arrangements, rarely using sans serif type faces, favoring stolid roman faces such as Caslon and his own Centaur. His books now fetch high sums at auction.

Born Albert Bruce Rogers in Linwood, Indiana, he never used the name Albert and was known to associates as "BR." Rogers received a B.S. from Purdue University in 1890. He enrolled at age 16, and was quickly recognized in his studies of illustration, allowing him to work with University catalogs, lettering for the yearbook, and the College Quarterly Magazine.[2] At Purdue, he worked with political cartoonist John T. McCutcheon on the student newspaper and yearbook.

After graduation Rogers worked as both an artist for the Indianapolis News and as office boy for a railroad. After seeing several Kelmscott Press editions, Rogers became interested in producing fine books, and so moved to Boston, then a center of publishing, where he free-lanced for L. Prang and Co..[3]....