J.J. Little & Co.

Little began business on his own account in a small way, having for a junior partner his former employer, Mr. Rennie. A third associate joining in the venture, the three with the combined capital of $5,000 started the printing office of Little, Rennie & Co. on Broome Street, in 1867. Being practical and hard working men they made their way by inches. In 1873, William Jennings Demorest joined the firm and brought them the printing of his fashion papers. The business finally grew quite large and in 1871 was moved to an uptown location. In his present large quarters on Astor place, they do an enormous business in the printing of books, magazines, etc., employing about 500 persons. The present title of J. J. Little & Co. was adopted in 1876. He remained in the printing and publishing business until his death in New York City on February 11, 1913. [https://en.wikipedia.org/wiki/Joseph_J._Little DJackson 4/15/2021]