D. Lothrop & Company

By 1868, Lothrop was ready to concentrate his forces upon the broader accomplishment of his life purpose of publishing literature for the people, and especially for children and youth. He then transferred his publishing work to Boston, with headquarters at 38 and 40 Cornhill.

He instituted a new and distinct literature for children, publishing it under much discouragement until it became a great success and brought him the title of the "children's friend." [1] He was eminently successful in elevating the standard of literature for the Sunday-school, for young people and for the home, always carrying out his first expressed purpose "never to publish a work simply sensational, no matter what chances of money it has in it, and to publish books that will make true, steadfast growth in right living—not alone right thinking, but right living."[1] [https://en.wikipedia.org/wiki/Daniel_Lothrop DJackson 4/15/2021]